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Guide · Running an agency

How small agencies keep track of who is doing what

The short answer

Keep one shared list where every piece of work has a single owner, a clear next action and a date. Update it as work changes hands and review it together once a week, so nobody has to ask around to find out who has what.

A client asks when the report will be ready. You thought Priya was writing it. Priya thought she was waiting on numbers from Tom. Tom finished the numbers on Tuesday and assumed someone had picked them up.

Nobody did anything wrong. The work simply had no clear owner once it changed hands. In a small team this happens easily, because everyone is close enough to assume the others know.

Why does work get lost in a small team

Small teams rely on memory and conversation, which works until the team gets busy. Work gets lost in a few predictable ways: a task is agreed in a meeting and never written down, two people each think the other has it, or it sits with “the team” and so with nobody.

Work also hides in private places. If the only record of a task is in one person’s inbox or notebook, nobody else can see it, cover it or notice that it’s late.

What do you need to track

You need less than you might expect. For each piece of work, record five things.

What to record for each piece of work
DetailWhat good looks like
TaskA specific outcome, such as “Send the March report to the client”, not “Report”.
OwnerOne named person. Others can help, but one person is responsible for it getting done.
Client or projectWhich client the work is for, so you can see everything open for them.
Due dateA real date, agreed with the owner. If it depends on something else, note what.
StatusNot started, in progress, waiting or done. If waiting, say on whom and for what.

How do you set it up

These five steps work whether you use a task tool, a shared board or a spreadsheet.

  1. 01Choose one shared placePick a single list everyone can see and edit. The tool matters less than having only one. If tasks live in three places, nobody knows which is current.
  2. 02Give every task one ownerPut one name on each task. If two people are involved, name the one who is responsible for the result and mention the other in the task.
  3. 03Write the next action, not the projectBreak large work into the next concrete step. “Draft the homepage copy” can be done and ticked off. “Website” can’t.
  4. 04Add a date you believeAsk the owner when it will realistically be done. A date someone has agreed to is worth more than one assigned to them.
  5. 05Capture work where it appearsAdd tasks as they come up in meetings, emails and calls, before the conversation ends. If it isn’t on the list, treat it as not yet agreed.

How do you hand work over

Work is easiest to lose when it changes hands. When a task moves from one person to another, change the owner on the list and tell the new owner directly. Include what’s done, what’s left and where the files are.

The handover is complete when the new owner confirms they have it. Until then, it still belongs to the person passing it on. For handing over a whole client, read How to hand over an agency client without losing context.

How do you keep the list accurate

When a list is out of date, people stop trusting it and go back to asking around. Two habits keep it accurate.

First, update as you go. Mark work done when you finish it and change the status when you start waiting on someone. This takes seconds at the time and much longer to reconstruct later.

Second, look at it together once a week. Check for tasks with no owner, dates that have passed and anyone carrying too much. For a suggested agenda, read A weekly operations review for a small agency.

What if people do not use it

People stop using a list when it adds work without helping them. Keep it short, and make it the place decisions are made. If the weekly check uses the list, and questions like “who has this?” are answered by looking at it, the habit is easier to keep.

Lead by example too. If the owner of the business keeps their own tasks on the list, everyone else is more likely to. For the product overview, see Stack’s workspace.

Start this week by listing everything currently in progress and putting one name beside each item. The gaps you find are the work most likely to go missing.

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